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The generative AI customization spectrum: From prompt engineering to custom models on AWS

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Pick the right generative AI customization approach on AWS with an 8-step decision framework, from prompt engineering and RAG to fine-tuning, continued pre-training, and Amazon Nova Forge. Start simple and escalate only when you must.

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This post shows you how to pick the right generative AI customization approach for your workload without over-engineering or under-investing. AWS provides access to foundation models from Anthropic, Meta, Mistral, and Amazon through Amazon Bedrock , along with the infrastructure to build everything from chatbots and code assistants to document processors and autonomous agents. The models are available. The harder question is what to do with them for your specific problem. Having access to…

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