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OpenAI News

The eternal complement

Advanced AI may matter most for the routine work behind breakthrough ideas. Explore why execution could shape the next economy and the pace of progress.

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Uplifting conversion across the acquisition funnel with personalization using contextual bandits on AWS

Generative AI makes it cheap to produce personalized content at scale, but which variation do you show each customer? Amazon Payments used a multi-objective contextual bandit on Amazon SageMaker AI to personalize an acquisition funnel, achieving a high single-digit conversion lift for one audience, and learning why content, not the model, was the constraint.

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Building ambient agents with Amazon Bedrock AgentCore: From event-driven signals to human-in-the-loop workflows

Ambient agents respond to events such as an Amazon S3 upload, a schedule, or an alert instead of waiting for a chat prompt. This post walks through building framework-agnostic ambient agents on Amazon Bedrock AgentCore using Amazon SQS, AWS Lambda, and Amazon DynamoDB, with a single ask_human tool and a Jobs page for human-in-the-loop review.

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