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AWS Machine Learning Blog

aws.amazon.com

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Uplifting conversion across the acquisition funnel with personalization using contextual bandits on AWS

Generative AI makes it cheap to produce personalized content at scale, but which variation do you show each customer? Amazon Payments used a multi-objective contextual bandit on Amazon SageMaker AI to personalize an acquisition funnel, achieving a high single-digit conversion lift for one audience, and learning why content, not the model, was the constraint.

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Prompt engineering fundamentals for Amazon Quick

Prompt engineering in Amazon Quick shapes how accurately its AI-powered features respond to your requests. Part 1 of a two-part series covers the foundational principles and reusable frameworks (specificity, context-setting, few-shot examples, and the CRISPE framework) for consistent, high-quality results across Amazon Quick.

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Grok 4.7 is now available on Amazon Bedrock

xAI's Grok 4.7 is now available on Amazon Bedrock: a frontier model for coding, long-running agents, and knowledge work. It offers a 500K token context window and four configurable reasoning effort levels, reachable through the Responses, Chat Completions, and Converse APIs.

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Introducing Claude Sonnet 5.5 on AWS

Claude Sonnet 5.5 is now available on Amazon Bedrock and Claude Platform on AWS. It's a smarter, more efficient Sonnet model for focused coding and knowledge work, with a lower cost per task at faster speed. This post covers what's new, when to choose Sonnet, and how to get started.

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